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7 Mar 2002 – 28 Apr 2002
Johannes Zits. Salon Moderne 1999. Acrylic on digital output on billboard paper, 244 x 223 cm. Courtesy of the artist.
How have queer artists reacted to the mainstreaming of their subculture? Provocatively!
Mike Hickey (St. Johns), Johannes Zits (Toronto) and Dyke Action Machine (Carrie Moyer, Sue Schaffner, NYC) hijack and invert the codes of "gay window advertising," a commercial strategy that tries to incorporate gay appeal without alienating larger markets. The exhibition is composed of amusing counter-commodities and style-saturated posturings installed as a slightly tawdry boutique. The wares include a functioning make-up lending library, posters that package lesbian aesthetics for under-30 dykes, and billboard-size "paintings" that insert homoerotic fantasy into the public economy of desire.
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