by Steven Bruhm, Ingrid Jenkner & Spencer Ramsay
Producer: MSVU Art Gallery
Production/Release Date: March 2002
Queer Commodity incorporates agitprop art by lesbian and gay artists who are fed up with mainstream advertising. Mike Hickey (St. Johns), Johannes Zits (Toronto) and Dyke Action Machine (New York City) hijack and invert the codes of gay window advertising, a commercial strategy that attempts to incorporate gay appeal without alienating larger markets.